Tag: online marketing

Using SharePoint for Cloud Collaboration

Using SharePoint for Cloud Collaboration

        Filed under: Marketing

As businesses pursue a more mobile approach to productivity, powerful collaboration tools are increasingly necessary. While cloud collaboration can, and does, cut costs dramatically for many companies, the necessity of collaboration moves beyond simplistic budgetary aspects of running a company and managing collaborative data. For businesses of all sizes, SharePoint is the de facto platform … Continued

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Mapping Your Marketing Message

Mapping Your Marketing Message

        Filed under: SEO, Social Media

First impressions are important in almost any setting – in person, and online. Businesses are well aware that their website’s home page is integral to drawing the interest of potential customers and representing that company to the world of online consumers, but in a relatively young and fast-changing industry, the perceived best approach takes several … Continued

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Is a Mobile App Right for You?

Is a Mobile App Right for You?

        Filed under: Mobile

Mobile applications have contributed to a hand-held revolution, keeping customers engaged with your brand even when on the move. More and more businesses are finding it beneficial to acquire a mobile app for their smart phone-equipped customers. Businesses realize the importance of having multiple ways to reach customers and potential clients. In the last year, … Continued

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Poster of Angry Birds characters

Angry Birds Space uses astronaut from the ISS for advertising

        Filed under: Gaming, Government, Social Media

Interesting how an astronaut from NASA promotes this game and explains its new features in a real environment, with no gravity, from the International Space Station. Kind of cool, uh? but at the same time, it’s a great marketing strategy. Finding a prominent figure to promote your product or services (ensuring they’re relevant) is a … Continued

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How to Create a Successful Facebook Campaign

        Filed under: How to, Social Media

How to: Create a Successful Facebook Campaign Everything you do to advertise your company, business, organization, services, etc. can be absolutely FREE, unless of course you decide to offer a prize.  But, If you believe that the return on.. market research, target audience analysis, outreach, company branding and a whole lot more – outweighs the cost … Continued

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SEO strategy starts with keyword development

SEO strategy starts with keyword development

        Filed under: Web Design

Without a doubt, the first and most important step towards optimizing your website on Google is to identify the most important keyword phrases that will fulfill your overall marketing strategy. The ultimate goal is to determine the single keyword phrase (KwP), consisting of three to five words, that will both lead prospective customers to your … Continued

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How to leverage social media, social marketing

How to leverage social media, social marketing

        Filed under: Web Design

WASHINGTON, DC – We are reaching a noise stage in the social media realm where there is just too much information, too many choices and too much chatter.  In an attempt to both clarify and contribute to the chatter, these would be my recommended approaches to leveraging social media tools for business purposes: 1.  Establish social … Continued

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Focus on conversions, not page rank

Focus on conversions, not page rank

        Filed under: Marketing, SEO

Study the analytics Recently, I worked with a client and the first thing I did was set up website analytics to start collecting good data. After a period of 9 months, we looked back at the data and made some startling discoveries: The site received 30,000 visitors 23,000 of the visitors were unique Over 13,000 … Continued

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