Tag: how to reinforce your brand

laptop with ads

Familiar ads keep popping up on websites?

        Filed under: Branding, Google, Marketing, SEM, Web Design

Have you noticed familiar advertising that seems to be popping up everywhere after you have visited a website? There is a concept called retargeting and remarketing, coined somewhat by Google, that basically tracks the sites you visit and then delivers advertisements related to those sites on subsequent sites that you visit in the future. ┬áThis … Continued

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Google Adwords logo on red background

Dropping cookies to reinforce your brand through Google Adwords advertising

        Filed under: Cyber security, Marketing

Retargeting, remarketing, ad stalking, spyware advertising For about the fifth time in the past month, I have visited a website for the first time and then went onto either YouTube or some website that has display advertising by Google and saw, for a second time the company I visited earlier in the day or week. … Continued

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