Salesforce Certified Marketing Specialist

The Salesforce Certified Marketing Specialist credential is tailored for professionals who implement and manage marketing automation using Salesforce tools, particularly Marketing Cloud. This certification demonstrates an individual’s ability to design and execute targeted campaigns, manage data segmentation, perform A/B testing, and generate marketing reports. Certified professionals understand email marketing best practices, customer journey mapping, and personalization strategies to drive engagement and ROI. Organizations benefit from specialists who can translate business goals into measurable marketing strategies using Salesforce's robust platform.