Category: SEO

Washington DC SEO Expert

Cater Your Social Media Strategy to the Platform

Cater Your Social Media Strategy to the Platform

        Filed under: SEO, Social Media

Rare is the company that isn’t already fully ensconced in social media. In the last five years a sea of random status updates and interactions has turned into a crucial marketing tool. The savviest companies are using their social media audiences to their potential, engaging them at every opportunity. Finding an ideal social media strategy … Continued

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Mapping Your Marketing Message

Mapping Your Marketing Message

        Filed under: SEO, Social Media

First impressions are important in almost any setting – in person, and online. Businesses are well aware that their website’s home page is integral to drawing the interest of potential customers and representing that company to the world of online consumers, but in a relatively young and fast-changing industry, the perceived best approach takes several … Continued

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Is page rank (PR) still meaningful or valid?

Is page rank (PR) still meaningful or valid?

        Filed under: SEO, WordPress

They say that Google stopped using page rank (PR) about 5 years ago, way back in 2007/2008 time frame.  Who knows if they still do or not.  But, Page Rank or PR still carries some weight in the field of search engine optimization (SEO) and does have some useful and meaningful value as an indicator … Continued

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The Pros & Cons of Social Media Automation

        Filed under: SEO, Social Media

Should you automate your social media posts? If you’ve ever managed a social media account, you are probably familiar with this dilemma. With countless social media management programs available (HootSuite being my favorite) and Facebook releasing scheduled posts for pages, it is easier than ever to schedule your updates. But does that mean you should? … Continued

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Hello, robot: Why mobile marketing feels wrong so far

Hello, robot: Why mobile marketing feels wrong so far

        Filed under: Mobile, SEO, Social Media

Is it just me or does this holiday season seem a bit quiet? Too quiet. It seems shoppers opted for a safer, digital shopping experience instead of the potentially lethal task of braving the riotous frenzy of Black Friday in America. It shouldn’t come as much of a shock that people are doing a lot more … Continued

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Marketing Your Site to Tablet Users

Marketing Your Site to Tablet Users

        Filed under: Mobile, SEO

Why they’re important, and how to reach them It seems like tablets have just recently become a thing, but just over a quarter of internet users (that’s 56 million Americans) own one, and just about half of American adults access the internet from their smartphones. In addition, tablet users tend to be wealthier, more likely … Continued



What happened to Google Image search by size?

        Filed under: How to, SEO

Update: if you want to find large, high-resolution images online – use Bing.com Have you noticed one of the best features of Google Images search is missing? This sucks!  One of my favorite features of Google Image search was the ability to search and find high quality, high resolution images online.  But, here is a … Continued

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Google analytics great for tracking SEO

Google analytics great for tracking SEO

        Filed under: SEO

Admittedly, we are a little obsessive here at inQbation about getting found on Google and tracking our SEO progress.  One of the two best tools out there are Google Analytics and Alexa.  Below is a snapshot from our Google Analytics showing the progress we been making since January 1st, 2012. As you can see, in … Continued

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What does Alexa score mean?

What does Alexa score mean?

        Filed under: SEO

Alexa is a company purchased by Amazon.  It uses third-party traffic statistics to help rank the most popular websites on the planet.  An Alexa score of 1 means that this website is the most popular and highly visited website in existence. Alexa closely tracks websites in the top 100,000.  Given that there are about 10,000,000 … Continued

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Why Small Businesses Need a Website

Why Small Businesses Need a Website

        Filed under: SEO, Startups, WordPress

Almost all companies, large and small, have an internet presence. Businesses that are still taking advantage of all of the benefits that an online presence can afford them should know what they are missing out on. 1. Availability – Having an effective online presence allows your brand to be available 24 hours a day, seven … Continued



How to rank on search engines to win new business

        Filed under: SEO, WordPress

Washington DC SEO Expert, Blake Newman, explains how he discovers the right keywords to use to drive qualified traffic to inQbation.com. Many people simply seek raw traffic to their website.  But, the thrill of half a million visitors per month starts to wain when you realize none of them are giving you money  or buying … Continued

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