Category: Marketing

Jennifer Long

Introducing Jennifer Long: Growth Hacker for Agileana

        Filed under: Marketing

We are pleased to introduce Jennifer Long to our staff at Agileana. Jenny is a graduate of Thomas Jefferson High School for Science and Technology and a Computer Science student at the University of Virginia in Charlottesville. We originally met Jenny at our 2016 Summer Internship Hackathon, which was a 6-week tech venture designed to … Continued

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Smartphone with facebook on screen

7 Levels of Social Media Integration

        Filed under: Branding, Marketing, Social Media, Web Design

WASHINGTON DC – Social Media Expert I like the number 7. It’s somehow magical, complete, and easy-to-remember.  We have identified 7 primary levels of social media integration that can be implemented within a website design.  It is like my 7 Drivers of Website Traffic and my 7 C’s of Search Engine Optimization (SEO).  This is … Continued

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Pleased to announce the relaunch of Leahy Wealth Management

        Filed under: Marketing, Web Design, WordPress

WASHINGTON, DC WordPress Developer – 18 Dec 2013 – inQbation, a WordPress shop in Washington DC is pleased to announce the launch of Leahy Wealthy Management. This WordPress web design took less than a month from start to finishy. Robert Leahy is the Founder and CEO of Leahy Wealth Management Group. He is also a … Continued

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laptop with ads

Familiar ads keep popping up on websites?

        Filed under: Branding, Google, Marketing, SEM, Web Design

Have you noticed familiar advertising that seems to be popping up everywhere after you have visited a website? There is a concept called retargeting and remarketing, coined somewhat by Google, that basically tracks the sites you visit and then delivers advertisements related to those sites on subsequent sites that you visit in the future.  This … Continued

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GSA 541 AIMS contract holder

        Filed under: Government, Marketing, Social Media, Web Design

WASHINGTON, DC – inQbation is pleased to announce the award of GSA AIMS contract schedule to inQbation effective May 15, 2013. inQbation is a Washington DC based web design and development company that provides digital marketing services to government agencies and nonprofit organizations.  Our office is located at the Center for Innovative Technology (CIT) building … Continued

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Using SharePoint for Cloud Collaboration

Using SharePoint for Cloud Collaboration

        Filed under: Marketing

As businesses pursue a more mobile approach to productivity, powerful collaboration tools are increasingly necessary. While cloud collaboration can, and does, cut costs dramatically for many companies, the necessity of collaboration moves beyond simplistic budgetary aspects of running a company and managing collaborative data. For businesses of all sizes, SharePoint is the de facto platform … Continued

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Google Adwords logo on red background

Dropping cookies to reinforce your brand through Google Adwords advertising

        Filed under: Cyber security, Marketing

Retargeting, remarketing, ad stalking, spyware advertising For about the fifth time in the past month, I have visited a website for the first time and then went onto either YouTube or some website that has display advertising by Google and saw, for a second time the company I visited earlier in the day or week. … Continued

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Non Profit Web Design 101, Step 1

        Filed under: How to, Marketing, Nonprofit, Web Design

Websites are the advertising tool non-profit marketing departments have been awaiting for decades. An effective digital marketing campaign or strategic website overhaul are so much more affordable than the old alternatives of print adverting, direct mailings or media campaigns. But a surprising number of non-profit organizations are not taking advantage of these tools to their full … Continued

10 Secrets to Results-Driven Blogging

10 Secrets to Results-Driven Blogging

        Filed under: How to, Marketing, SEO

Focus on the user (the web visitor) Create titles that include likely search terms Include call to action – conclusion – make your point clearly Brainstorm, sort, prioritize (general to specific) Make it visually stimulating and compelling – headings – short paragraphs – bullet lists – white space – pleasing font Simple words – plain … Continued

DC Blogs – rich directory of DC based blogs

DC Blogs – rich directory of DC based blogs

        Filed under: Marketing, SEO

If you are looking for a taste of DC blog style, check out DC Blogs, an incredibly rich website featuring hundreds of DC based blogs.  Their blog directory includes blogs under the following categories: DC Dating and relationships DC Politics DC Neighborhood blogs DC Lives DC News and citywide professionals DC Environment and health issues … Continued

Apply the 80/20 rule to survive a recession

Apply the 80/20 rule to survive a recession

        Filed under: Marketing, Startups

The Pareto Principle, coined by Joseph Juran 40 almost years after Pareto’s observation of the 80-20 rule, applies to almost every facet of our lives. Pareto’s observation was that 20% of society owned 80% of the wealth. Juran used the 80/20 principle to imply that 80% of our quality control problems are caused by 20% … Continued

Amazon dives into video on demand (VOD)

Amazon dives into video on demand (VOD)

        Filed under: Marketing, Video Marketing

Last year, when I decided to discontinue my cable TV subscription and stop going to Blockbuster, I noticed a dramatic improvement in my productivity while working from home.  But, from time to time, it’s nice to get plugged into pop culture and see video other than what you get on YouTube. So, I started exploring … Continued