Category: Branding

DC VA summer intern digital marketing

        Filed under: Branding, Jobs, Web Design, WordPress

inQbation is a digital marketing agency in Herndon adjacent to Reston Town Center. We build websites for government agencies, nonprofit organizations, and commercial enterprises. We integrate content management systems such as WordPress and Drupal. Our services include web strategy, design, development, SEO, social media marketing, and web maintenance. We also have an R&D lab where … Continued

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Smartphone with facebook on screen

7 Levels of Social Media Integration

        Filed under: Branding, Marketing, Social Media, Web Design

WASHINGTON DC – Social Media Expert I like the number 7. It’s somehow magical, complete, and easy-to-remember.  We have identified 7 primary levels of social media integration that can be implemented within a website design.  It is like my 7 Drivers of Website Traffic and my 7 C’s of Search Engine Optimization (SEO).  This is … Continued

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Social media terms

Social Media Strategy

        Filed under: Branding, Social Media

For social media, content has always been the king and distribution its queen.  Social networks are filled with information about companies and products trying to generate more traffic to their websites through real-time conversations. Businesses are looking for different ways to create viral content to have more visibility for possible clients and customers.  Social media … Continued

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Holy brand management Batman! 37signals becomes Basecamp.

        Filed under: Branding, Project Management

HUGE NEWS and a game changer in the project management system space: Jason Fried of 37signals announces that he is re-focusing and re-branding 100% around Basecamp. It’s about time!  Despite the fact that Basecamp boasts over 7 million users and is considered the most popular project management system (PMS) on the market, Basecamp sucks!  Don’t … Continued

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99 designs logo

How to get the most out of a 99 designs logo contest

        Filed under: Branding, Startups

Your brand and logo is a very important component of your corporate identity and positioning.  Doing it right often means paying tens of thousands of dollars to a big city creative agency.  But, if you are on a shoestring budget and trying to get something up fast, then a 99 designs logo design campaign can … Continued

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inqbation web design and development agency

Great digital agencies in Washington DC

        Filed under: Branding

Herndon, VA – inQbation is an integrated digital marketing agency in the Washington DC metro area adjacent to Dulles airport.  We serve government agencies and nonprofit organizations.  We also participate in an employee-owned R&D lab called inQbation Labs that consists of inQbation employees who contribute the evening and weekend hours on hackathons that serve a … Continued

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laptop with ads

Familiar ads keep popping up on websites?

        Filed under: Branding, Google, Marketing, SEM, Web Design

Have you noticed familiar advertising that seems to be popping up everywhere after you have visited a website? There is a concept called retargeting and remarketing, coined somewhat by Google, that basically tracks the sites you visit and then delivers advertisements related to those sites on subsequent sites that you visit in the future.  This … Continued

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