Video is a great boost to any internet marketing campaign. SEO, in particular, benefits greatly from the presence and power of online video. YouTube videos have been impacting the top rungs of the search rankings on Google since 2007 and thanks to its links with Google your videos metadata and social activity can give it such a strong SEO standing that it can rank in the top search positions on Google. Now if this video SEO strength is utilised alongside your current SEO strategy, your search campaign will benefit from both a video and web listing against your keywords and phrases.
Social Media Marketing
Using video on social media websites as part of your internet marketing strategy is a great way of engaging and connecting with untapped audiences and potential clients. The sphere of social media is very active when it comes to interacting with video content helping to share your video and your marketing message to previously unreachable online users.
The more a video link or any link for that matter is shared and interacted with the stronger it becomes, giving it a higher profile on social media sites and in search engines. This increase in visibility to social audiences will in turn drive my interaction and shares creating an impressive cycle of continuous viewership.
Email marketing in the forms of news updates, newsletters and webinars can be a tricky strategy. Finding the right subject headings to improve your open and click through rate isn’t always easy, especially with email providers clamping down on the image visibility of HTML emails. However, video can help to aid this difficult strategy and generate far more positive results.
Whilst video isn’t necessarily a new media, when it comes to email marketing, it’s occurrence in the field is very minimal. Issues with embedding video have often been cause for its dismissal, but despite this, simple tricks have shown how to truly utilise video in email marketing.
For instance, the simple act of putting VIDEO, perhaps in capitals and brackets in a subject heading can increase it’s open rate, not to mention using clickable hyperlinked images to send users directly to where your video is hosted. It may seem too straightforward to be true, but simplicity works.
Blogging campaigns are a great way to get your business seen as a thought leader in your industry and reach out to new users looking for topical stories in your niche. Although, with little to differentiate one blog story from another it can be tricky to make your posts stand out from the crowd.
Adopting a video blogging strategy can give your content a new lease of life and showcase your business to be doing something your competitors aren’t. When it comes to blogs or vlogs, the video blogs are going to speak to and connect with a much wider and more engaged audience, helping to boost your subscribers, blog visitors, video viewership and potentially conversions.
Converting casual web visitors into vital leads isn’t always the easiest task, especially when many visitors may bounce off your site. By capturing compelling content through video and embedding it onto your website you can instantly look to diminish the bounce rate of your website and make your web pages much stickier when it comes to visits from casual online users.
However, you shouldn’t just stop at making great content; once you have gained your audiences attention and retain it, you then need to convert them into that sought after lead. To do this ensure your video has a simple and empowering call to action to direct users from your content to your desired online location. By doing so you can aim to dramatically increase the conversion rate of your site and potentially achieve further on-site goals through creating similar, captivating and instructive video content.
Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.