WASHINGTON, DC – According to Google Domains, the domain name registrar provided by Google, inQbation is a “website building provider”. Seriously, look at their email:
They refer to companies that “build websites” or otherwise design or develop websites as “website building providers.” So strange the word they used to describe a web designer or developer.
I have always said that if you want to get found on Google, you need to use the words of your target audience – not the fancy words and labels you use to describe yourself. To my prospective clients, I am not a “digital marketing specialist,” but instead I am an “SEO expert” or “SEO guru” or “web designer” or “Drupal shop” or anything but that fancy title such as “website building provider.” How ridiculous. Whoever wrote that email was not from this planet.
