Washington DC SEO Services

How we work

We are SEO experts.  One of my websites, www.SEOQ.com, just passed 330,000 unique visits over the past month.  It’s on track to break 400,000 unique visits within the next 3 weeks.  It is about to surpass the 14,000 visits per day milestone.

If you know about Alexa,  it is a huge accomplishment to break the top 100k barrier.  SEOQ.com just broke the top 50k barrier for Alexa Traffic Rank.  Soon, we will be one of the top 10,000 websites worldwide.  Given there are tens of millions of websites that exist, that puts us in about the top 1/10th of 1% of all websites visited.

If you Google, “DC WordPress expert,” or “DC SEO expert,” or “DC web designer,” we probably rank 1st, 2nd, or 3rd on the first page of Google.  To weather the changes in Googles algorithm, we need to ensure that we diversify our SEO efforts across these areas:

  1. Crawlability
  2. Credibility
  3. Code
  4. Content
  5. Compliance
  6. Conversion
  7. Conversation
  8. Competition

I’ve explained it somewhat on my SEO blog.

We also prioritize our efforts based on the low-hanging fruit because that a) gives you the most bang for your buck, b) demonstrates fast results, and c) makes us look good 🙂

Once we have plucked all the low-hanging fruit, then we’ll reach higher for the harder stuff that takes more time, delivers less immediate ROI, but tends to last longer (sometimes years) and gives you a huge competitive advantage.  People are inherently lazy.  They won’t go for the high-hanging fruit.  So, after plucking the low-hanging fruit, if we can invest time on the tough stuff then that will help keep you at the top for a long time.  The low hanging fruit would be:

  1. Choose the right keywords
  2. Leverage every page of the website to optimize for a different keyword phrase
  3. Ensure keywords are in the page title
  4. Ensure keywords are in the URL
  5. Ensure keywords are in the headings
  6. Ensure keywords are in the internal link text
  7. Ensure keywords are in the content
  8. Ensure keywords are emphasized with bold (strong), unordered lists (bullet lists), and ordered lists (numbered lists)
  9. Ensure that images are renamed after the keywords
  10. Ensure that image alt text included the keywords

Nine out of ten of these of these activities directly involve the CMS. For this reason, we need to have direct access to the CMS and it should be a CMS that was built for search engines.  This is why I suggest that a) you select WordPress and b) we do that CMS implementation – because our time will be more efficient and you will get a higher ROI.

Everything that I have described so far is what is called, “on page SEO.”  There is actually a ton of work performed outside of your website.  This is the tough stuff, it’s a bit less transparent, but it’s what gives you a huge competitive edge.  This would be things like developing inbound links, hundreds of social media profiles pointing back to your site, consumer ratings and reviews, social media integration, tons of Facebook “Likes”, a network of gmail contacts, localization, etc.

After that, it’s just blogging, blogging, blogging.

We work on an hourly rate.  With SEO, it just comes down to hours.  We work according to an action plan and you pay us by the hour for work performed.

We would analyze your website with both automated tools and a human analysis.  We would perform web visitor segmentation and usability research.  We would identify the most important keyword phrase, see which ones have high search volume but fewer competitors, and focus on those first.  Depending on your budget, we will work a certain number of hours per day, week, and month.  At the end of every month, we will give you a status report of progress, activity, and results.  If you have a budget of $850 then we’ll give you x number of hours per month.  A budget of $8,500 gives you 10x hours.  We can do a one-time push or work for you month by month.  There are no contracts other than you promise to pay us the hours that we work.

With SEO, there can be no guarantees.  Google even writes that on their own blog.  The reason is because there are thousands of factors and variables outside of our control and, at any time, Google can shake everything up by changing their algorithm.  Also, you may have a competitor that is working as proactively as us.  If we blog and they blog then we both stay the same.  If we blog and they don’t, we might rise above them.  If they blog and we don’t, they may rise above us. Only only promise is to be honest, transparent, competent, resourceful, responsive, and professional.

If you would like to proceed, I recommend we start with a face-to-face meeting or web conference to discuss visitor segmentation.