Every time I want to know the language or semantics that my target audience uses to find people like me, I go to Craigslist. Check it out…
Go to Craigslist.org. Go to the Search Craigslist form. Enter “SEO” and then pull down “Gigs” and press [enter]. These are a sample of the results that I see:
- Sep 23 – Get us in Google Local – (Van Nuys) <<computer gigs
- Sep 23 – SEO Content Writer – (LAX) <<writing gigs
- Sep 23 – SEO Expert needed – (Los Angeles) <<computer gigs
- Sep 22 – SEO help needed – (North Hollywood) <<computer gigs
- Sep 22 – Wanted: Search Engine Optimization (SEO). – (Los Angeles) <<computer gigs
- Sep 21 – SEO Expert / Web Designer – (mxSize.com) <<computer gigs
- Sep 20 – seeking seo on my site – (sm) <<computer gigs
- Sep 18 – SEO Expert – (Los Angeles) <<computer gigs
Look how many times “SEO Expert” was used in their post. So, if I wanted to get found on Google by the people looking for me then I would try really hard to search engine optimize my site for the keyword phrase “SEO expert”. But, I would probably go a step further. Because as I read the listings, most people want to deal with a local SEO expert – not somebody from India. So, it would be really important for me to optimize my site based on the city in which I live plus that keyword phrase, “SEO expert”.
Try using Craigslist for your industry and see if it works. Search Craigslist, put in a high-level term for what you do or provide and then pull down the menu for Gigs or Jobs or Services or Personals. Then, pay attention to the words that people use when they compose their ads. It gives you great insight into their language and semantics. Then, be sure that you use these words in your advertisement and web content.