My best source of information and business intelligence about how to rank high on Google (search engine optimization) comes directly from the prospective clients whom I speak with over the phone. Goes like this…
Blake: It’s a GREAT day at inQbation. This is Blake. How can I help you?
Caller: I’m looking for a WordPress shop
Stop. Listen. What did this guy just ask for? A WordPress shop. What is the area code on his phone number? 202. Washington, DC. Presumably, he is looking for a WordPress shop in Washington, DC. That is the title of my next blog post.
Listen to the words that your prospective clients use as they describe what they are looking for. Then, blog about it.