We all know that WordPress is a search engine optimization (SEO) machine. In fact, once I was at a Blogworld expo in Vegas (maybe it was PubCon, can’t remember), and world-famous Matt Cutts of Googlefame was asked what would be the first thing he would do if he left Google and started a new company.
He said that he would create a WordPress blog and start blogging.
Indeed, WordPress has so many tools to help you get found on Google. But, you have to know what you are doing. You have to know how to write for the web and how to write for search engine optimization (SEO).
How to write for the web
Step 1: Discover your Keywords
Writing for the web means, in large part, writing for the people who will use search engines to find your content. So, you have to put yourself into their shoes – or their fingertips. What are they searching for? What information do they seek? What problems to they need to be solved? What are they Googling? How can you satisfy them through your blog?
Once you have reverse engineered their thinking, then you need to develop a list of keywords that they will likely Google to find your article.
Step 2: Create a new Post
When you do, be sure to include those keyword phrases (KWP) everywhere including:
- The subject line or title of the blog post
- The category (categories) assigned to that post
- The post tags
- The paragraph headings
- The alternate text of the images you use
- The anchor text of the links you create
Step 3: Separate your paragraphs with headings
Or, you can click to HTML mode and to it manually
Step 4: Add images renamed after keywords
Be sure to include your keywords in the Title and Alternate Text fields. The file name of the JPG should also include those keywords.
Step 5: Create SEO friendly links that include your keywords
Highlight the text
Click the button that looks like a chain link. Enter target URL and specify New Window.
See that your have indeed created a hyperlink.
Then, rewrite the anchor text until it is SEO friendly
Follow these 5 steps and you have a pretty well optimized WordPress blog.