SEO Black Hat vs. SEO Black Belt

Definition: SEO – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. This gives a web site web presence.

Definition: Black hat SEO pro – A black hat is the villain or bad guy, especially in a western movie in which such a character would wear a black hat in contrast to the hero’s white hat. Black hat SEO tactics, also called spamdexing, attempt to redirect search results to particular target pages in a fashion that is against the search engines’ terms of service, whereas white hat methods are generally approved by the search engines. Some of the blackhat SEO tactics include keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam.

Definition: Black belt SEO pro – A person who attained the rank of expert in the art and science of search marketing by following best practices and remaining attuned to evolving search algorithms and search marketing trends. SEO black belts are self-disciplined, scientific in nature and methodology but also study linguistics and target market research to achieve long-term results.

  • SEO black hats typically follow “worst practices”
  • SEO black belts follow industry standard best practices
  • Black hat SEO pros typically violate Google’s terms of use and risk being banned
  • Black belt SEO pros typically respect Google’s terms of use and work within the rules
  • SEO Black hats typically achieve short-term gains at the expense of long-term results
  • SEO black belts enjoy moderate success in both near- and long-term

If you want both long- and near-term success with regard to your web presence then you need to work with a SEO Black Belt with a proven track record of success. inQbation™ delivers search engine friendly websites and content management systems (WordPress). We follow industry standard best practices and are self-disciplined, thorough and rigerous in our practice of SEO. If you Google the following phrases, we will likely rank on the first page:

  • DC seo consultant
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Blake Newman, inQbation’s SEO black belt, has been obsessing over SEO since he purchased www.photographer.com back in 1995. Since then, he has helped hundreds of professionals, business owners and web masters effectively rank well on the leading search engines using proven methods and techniques that. We have a proven track record of success and would love the opportunity to help ignite your website’s performance as well.

With a BS degree in Business, MS degree in Information Systems and 15 years experience in web marketing, Blake Newman can help you achieve your online marketing goals. Call now for your free SEO consultation and assessment.