Insights

Optimizing a new website for SEO

Optimizing a new website for SEO

        Filed under: SEO

How to Prepare Website Content for Google Many of my clients ask me for a little guidance on writing content, preparing website content, and optimizing their site for Google and other search engines. So, I put together a little bit of guidance for them and you… 5 Rules for Preparing Website Content Determine what laymen … Continued

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Google buys this, eBay buys that…

Google buys this, eBay buys that…

        Filed under: SEO, Startups

Google Earth – Google buys ImageAmerica July 22, 2007 – Google buys ImageAmerica Google buys DoubleClick for $3.1billion April 14, 2007 – Google acquires online advertising company, DoubleClick, for $3.1 billion. HP buys LogoWorks April 24, 2007 – Palo Alto, CA. Hewlett Packard (HP) purchases Arteis, operator of LogoWorks. Google buys YouTube for $1.65 billion … Continued

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Affiliate Marketing Programs

Affiliate Marketing Programs

        Filed under: Marketing

Executive Summary Popularized by Affiliate Marketing is a method of sales, marketing, and lead generation enabled by the Internet whereby an independent blogger or webmaster promotes or delivers links to third party retailers, manufacturers, and suppliers; and in exchange for successful sales conversions receives compensation in the form of a commission on the sale or … Continued


Business Startup 101

Business Startup 101

        Filed under: Startups

Guy Kawasaki wrote an outstanding book, “The Art of the Start,” on seeking venture capital and launching a business. In it is great advice that goes above and beyond simply raising money or starting a business. It applies to many things. But, one of the most important concepts that I walked away with, that has … Continued





The Importance of Creating a Niche

The Importance of Creating a Niche

        Filed under: Marketing, Startups

Every entrepreneur starts out with stars in the eyes, aiming for the sky and wanting the biggest slice of the pie. Positive thinking has its place – provided you have done your homework, figured out the lay of the land and most important of all, know which gap in the market to fill with your … Continued