Insights

Business Startup 101

Business Startup 101

        Filed under: Startups

Guy Kawasaki wrote an outstanding book, “The Art of the Start,” on seeking venture capital and launching a business. In it is great advice that goes above and beyond simply raising money or starting a business. It applies to many things. But, one of the most important concepts that I walked away with, that has … Continued





The Importance of Creating a Niche

The Importance of Creating a Niche

        Filed under: Marketing, Startups

Every entrepreneur starts out with stars in the eyes, aiming for the sky and wanting the biggest slice of the pie. Positive thinking has its place – provided you have done your homework, figured out the lay of the land and most important of all, know which gap in the market to fill with your … Continued