It is pretty obvious that if you want to build a website that has the power to grow and market itself viral-ly, then you need to build social media functionality into the website. WordPress is the perfect platform for building that functionality. Regardless of whether you are building a website for business, a nonprofit organization, an association, or a government agency, the WordPress platform has a lot of what it takes to create social networking functionality.
What is social networking functionality?
It might help to define it, perhaps from a basic level to more sophisticated and powerful social media applications:
- Ability to share a page, post, or URL on other social media profiles
- Ability to share (by email) a page, post, or URL from that website
- Ability to comment on a page, post, product, photo, video or comment
- Ability for the user community to contribute content (UGC)
- Ability for members to upload photos
- Ability for members to upload videos
- Ability for web visitors to register, login, and create a profile
- Ability for members to establish connections and create associations
- Ability to establish member groups
- Ability to create discussion forums and hold online chats and conversations
- Ability for members to ask and answer relevant questions
- Ability for members to send messages to each other
- Ability for members to create custom or personal URL
- Ability to get embed code to share content
- Ability to rate and review things: websites, people, products, etc.
All of these things can be accomplished with WordPress and a combination of other tools such as: BuddyPress, custom plug-ins, off-the-shelf plugins, modules, and PHP applications.
inQbation recently launched uScoop, which deploys several social media functionality techniques. SEO Quotient also has some social media functionality built into it – in fact, SEOQ is on its way to reach half a million unique web visitors per month, in large part, to the social media functionality that we have built into it.
So, if you are looking to create the next Facebook, think about using WordPress as your framework. Give us a call if you get stuck and need some help.