Once I was at a blogger’s conference in Las Vegas and the topic was search engine optimization (SEO). One speaker got up to talk about how to “own the home page of Google” especially for your brand. The next speaker was an high level guy at Google, his name was Matt Cutts. Since then Matt has left Google to work for the US Digital Services Agency (USDS), which is part of the Office of Management and Budget (OMB) and Executive Office of the President (EOP).
Anyway, back then, somebody asked him what he would do if he ever left Google and wanted to start his own business. He said the first thing he would do was to stand up a WordPress website because WordPress is the most powerful tool an SEO professional has at his fingertips.
What makes WordPress so powerful is its use of Categories and Tags, which work a lot like hash (#) tags in Google, Instagram, and Facebook. Hashtags help people search, browse, and find content.
So, a hashtag is a word, keyword, or keyword phrase used to describe a topic or theme and it is preceded by the pound (#) sign. The way I use WordPress is that I use Categories for broad topics and Tags for more specific search phrases. I might also use Categories for acronyms, like SEO, and Tags for their meanings, e.g., Search Engine Optimization.
The way it works is that WordPress will produce a landing page for each category or tag. If configured properly, each landing page will have a URL, page title, and heading that reflects the keywords. In addition, somewhere in the website will be hyperlinks to that landing page and the text within the hyperlink also include those keywords.
It is this combination of link text, URL, page title, heading, and relevant content that makes the Categories and Tags so powerful because this is exactly what Google looks for when it crawls a website or web page.
As you create your blog post in WordPress, it is important to use both Categories and Tags. In your blog post, in the right column, then the Document tab is selected, you will see where you can add or select a Category and Tags. You can also add these after you have created a blog post when you browse posts and perform a Quick Edit.
In the case of WordPress, you do NOT have to add a hashtag (#) prior to the keyword phrase. Just write the key word or search phrase that you would like to rank for on Google.
Good luck. If you need help with your WordPress site or SEO, give us a call, maybe we can help.