SEO Gimmicks Don’t Work
Roughly five minutes after the invention of search engine optimization, there was a company out there offering a way to get you to the front of Google faster, using some “ultra secret” technique that they made up out of thin air.
Back in the day, there were certain number of SEO gimmicks that actually worked. Or at least they worked in the sense that they helped you increase your search engine profile. There were quite a few of them, but most of us are familiar with the basic ideas behind junk article marketing, intense keyword repetition, and shady link farms, all of which worked to trick the search engine spiders into thinking your site was more important, or authoratative, than it really was.
Where these tactics usually fell flat, however, was in generating actual sales. It was one thing to fool automated software systems, but another thing to convince people to buy. Few readers were willing to stick around and see what your junk article copywriter had come up with, or look at a page that had the same few words pasted over and over.
Of course, these days, search engine algorithms have gotten more complicated. Trying to claw your way to the first page of Google, Yahoo, and Bing using any of those tricks is almost guaranteed to be a waste of time. And even if you could, it wouldn’t matter because search engine optimization gimmicks can only bring you traffic – they can help you do anything with it.
With that in mind, here are three quick tips to help you get your search engine campaign moving the right way:
- Take your time. Google and the other engines like content and links, for sure, but they appreciate them all the more if they’re built up over time. Remember that and learn to be patient: do the right things long enough and you’ll get to where you want to go.
- Remember that shortcuts end up costing you. Worse than being ineffective, shady gimmicks are likely to get you flagged by search engines for trying to scam them. Once that happens, it won’t matter what you do – your site could be blacklisted from them forever.
- It’s all about quality. It’s drastically better to have five visitors who are so blown away with your site that they buy from you and pass your URL on to friends or colleagues than it is to attract a thousand people who will never return. Build up an inventory of quality content, because that’s the best way to build up a steady stream of buyers.
Any good search engine optimization program is going to take some time, research, follow-up, and expertise.