How to maintain your WordPress blog to get Google traffic

Re: Aura Dentistry, a McLean, Virginia dentist is seeking to gain the attention and traffic of people who live or work in the McLean, Vienna, Tysons Corner and Falls Church area of Northern Virginia.  Target audience is anybody in this area who needs regular dental cleaning, checkups or cosmetic dentistry.

Keywords that the targeted web audience might use in a Google search would be: Dentist in McLean VA, Tysons Corner Dentist, Teeth Whitening Dentist in McLean VA, Veneers Tysons Corner, Best dentist in Vienna VA, etc.

The purpose and objective of the blog is multi-fold:

  1. Develop more content for Google to index
  2. Write interesting stories that people would want to bookmark
  3. Establish the corporate culture as personable, fun, inviting
  4. Gain the trust and credibility of potential clients
  5. Get the attention of dental specialists for possible referrals
  6. Drive consumer traffic to the website and convert into clients

Step 1: Develop an idea or message concept

Scenario: as I write this guide, it is the month of June.  Many people are graduating from high school and college.  Many are interviewing for summer jobs, internships or their first professional job after college.  Many parents are looking for graduation gifts and ways to help their children, nieces and nephews get a head start with their career.

So, the concept is to write a brief blog article that combines graduation, graduation gifts, career guidance, interviewing tips and, most importantly, the value and career benefits of having a great smile.

Step 2: Write a great headline

I want to write a catchy headline that includes two important keyword phrases to help catch people online who are using Google. Those two keyword phrases would be: 1) teeth whitening and 2) graduation gift ideas

Step 3: Compose your story

As I write my story, I am going to keep it quick and simple.  It shouldn’t take me more than about 15-20 minutes to compose the article.  I’m going to start out broadly – talking about graduations and helping young people get started in their careers.  Then, I am going to tire this concept to my services: good dentistry, cosmetic dentistry and teeth cleaning.  In the end, I’m going to write a call to action.

Step 4: Research photos

To give the blog post something visually stimulating and to fill up the page a bit, I will complement my article with a photo that helps to convey my message.  In this case, I have found a stock photography image of two girls in their graduation attire.

tysons corner dentist gradua


<h2>Step 5: Prepare your photos</h2>
<p>To prepare my photo for the blog, I want to do several things.  For one, I want to size the file appropriately.  For this particular blog (<a href=http://www.auradentistry.com/blog/) I want the width of my photo to be about 550 pixels wide.  Likely, you’ll need a photo cropping or editing software such as Adobe Photoshop.

Next, I want to rename my photo from its original name to something that both includes my keywords and helps convey the theme of the photo.  In this case, I’ll rename my photo: best-graduation-gift-ideas-teeth-whitening-cleaning.jpg.

Step 6: Create a new post

Start by going to your domainname.com/wp-admin.  Replace “domainname.com” with your own domain name.  Enter your username and password.

Once inside your Dashboard, click the Posts link (on the left column) and then click Add New.

Type your catchy keyword-laden headline in the Subject line.

Copy and paste your article into the Content Area below.

Between the Subject line and the Content Area, there is a label called, “Upload/Insert”.  To the right of that are some icons.  Click the icon that looks like a square.  That is the link to upload your photo.

How to upload images into Wo

After you select the file, there is a field called, “Alternative Text”.  Enter a keyword-laden description of the image.  Then click the button at the bottom [Insert into Post].


<h2>Step 7: Tag and categorize the post</h2>
<p>On the right column, there is a section called Categories.  Select an appropriate category, Cosmetic Dentistry, for example.  You can also add a new category by clicking the link, “+ Add New Category”.  Maybe you want to add a category called, “Tysons Corner Dentist”.</p>
<p>Below the Categories section, there is another section called Post Tags.  Add some labels that help to describe the contents of the article, e.g., Graduation Gift Ideas, Teeth Whitening, Interviewing Tips, etc.</p>
<h2>Step 8: Save (submit) the post for review</h2>
<p>If you are a Contributing blogger then click the [Submit for Review] button.</p>
<h2>Step 9: Publish the post</h2>
<p>If you are and Editor or Administrator then edit the article and click the [Publish] button.  Boom!  Done!  To be safe, view your blog post to make sure it reads well and looks right.  If you have staff, it’s always a good idea to have a second set of eyes read over the post to make sure it is understandable, well-written and keyword-laden.</p>
<p>That’s it.  Try to schedule time to blog at least once a week.  Allow at least 30 minutes to do a decent jog.  Don’t make the articles too long.  It’s better to have three 325 word blog posts than one 1,000 word blog post.  It’s better to post 4 short articles a month than one long article a month.</p>
<p>Of course, you should schedule time every 3-4 months to write a really well-researched and informative White Paper.  Those tend to get more quality inbound links, citations and bookmarks.</p>
<p>Happy blogging!</p>
<p>If you have any questions, please contact me at Blake (at) SEOQ dot COM or Blake (at) inQbation dot COM.  Or, you can call me at 310.880.1162.</p>
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