Re: Aura Dentistry, a McLean, Virginia dentist is seeking to gain the attention and traffic of people who live or work in the McLean, Vienna, Tysons Corner and Falls Church area of Northern Virginia. Target audience is anybody in this area who needs regular dental cleaning, checkups or cosmetic dentistry.
Keywords that the targeted web audience might use in a Google search would be: Dentist in McLean VA, Tysons Corner Dentist, Teeth Whitening Dentist in McLean VA, Veneers Tysons Corner, Best dentist in Vienna VA, etc.
The purpose and objective of the blog is multi-fold:
- Develop more content for Google to index
- Write interesting stories that people would want to bookmark
- Establish the corporate culture as personable, fun, inviting
- Gain the trust and credibility of potential clients
- Get the attention of dental specialists for possible referrals
- Drive consumer traffic to the website and convert into clients
Step 1: Develop an idea or message concept
Scenario: as I write this guide, it is the month of June. Many people are graduating from high school and college. Many are interviewing for summer jobs, internships or their first professional job after college. Many parents are looking for graduation gifts and ways to help their children, nieces and nephews get a head start with their career.
So, the concept is to write a brief blog article that combines graduation, graduation gifts, career guidance, interviewing tips and, most importantly, the value and career benefits of having a great smile.
Step 2: Write a great headline
I want to write a catchy headline that includes two important keyword phrases to help catch people online who are using Google. Those two keyword phrases would be: 1) teeth whitening and 2) graduation gift ideas
Step 3: Compose your story
As I write my story, I am going to keep it quick and simple. It shouldn’t take me more than about 15-20 minutes to compose the article. I’m going to start out broadly – talking about graduations and helping young people get started in their careers. Then, I am going to tire this concept to my services: good dentistry, cosmetic dentistry and teeth cleaning. In the end, I’m going to write a call to action.
Step 4: Research photos
To give the blog post something visually stimulating and to fill up the page a bit, I will complement my article with a photo that helps to convey my message. In this case, I have found a stock photography image of two girls in their graduation attire.
http://www.auradentistry.com/blog/) I want the width of my photo to be about 550 pixels wide. Likely, you’ll need a photo cropping or editing software such as Adobe Photoshop.
Next, I want to rename my photo from its original name to something that both includes my keywords and helps convey the theme of the photo. In this case, I’ll rename my photo: best-graduation-gift-ideas-teeth-whitening-cleaning.jpg.
Step 6: Create a new post
Start by going to your domainname.com/wp-admin. Replace “domainname.com” with your own domain name. Enter your username and password.
Once inside your Dashboard, click the Posts link (on the left column) and then click Add New.
Type your catchy keyword-laden headline in the Subject line.
Copy and paste your article into the Content Area below.
Between the Subject line and the Content Area, there is a label called, “Upload/Insert”. To the right of that are some icons. Click the icon that looks like a square. That is the link to upload your photo.