How to be a guest blogger and get inbound links


It’s pretty well known that Google and other search engines give a lot of weight to websites that have lots of other websites linking to them.  Indeed, the more diverse set of inbound links coming into your website from other diverse websites around the world, the more credible your site becomes in the eyes of Google.

This is part of the Credibility Principle discussed on one of our other websites, SEOQ.COM, where we talk about the 7 C’s of SEO.

What you to avoid however, is link exchange schemes. A link exchange is a bad idea.  Google is smart enough and sophisticated enough to detect reciprocal linking.  So, if you can an anonymous email from somebody offering a link exchange, it’s best to just delete that email and mark it as SPAM.  Reciprocal link exchange is old school and could get you penalized on Google.

It is much better to be guest blog on somebody else’s website.  Write an informative, entertaining, or educational blog post that is relevant to the website you are writing for and at the bottom of that website, give yourself a byline.  In that byline, link back to your website.  This is not only legitimate in the eyes of Google but it is also valuable to the readers of that blog and helps you build inbound links back to your website.

How to ask to be a guest blogger

Recently, I’ve had two or three emails from potential guest bloggers.  They knew how to ask the right way and I was happy to accept.  Here are a couple of them:

Daniela Baker

How’s it going Blake,

I just came across your site and thoroughly enjoyed reading your blogs. I’m an author of small business related articles at Credit Donkey’s business blog. I was wondering if you’d be interested in an article from our site. The content will be relevant, helpful, and of course, unique, just as all blog content should be.

Of course, you’ll have full editorial control.  All I ask for in return is a mention of my blog in the article.

Daniela Baker

Steven Cortez

Blake.  I just ran across your website from Google. Awesome site, full of helpful and useful content! Great job on it.

The reason I am writing you is because I noticed in one of your articles you had a guest blogger write an article for your site. I am interested in getting more information on doing a guest article post on your site. I’d like to write one up for you free of charge of course.

Can you tell me what is needed in order to submit a successful article to you? Any certain length, writing style or topic?

If you are interested please let me know and we will go to work writing up these articles for you, right away.

Look forward to hearing from you.

Steven C.

Dave Landry

Hello Blake,

My name is Dave Landry Jr. and I’m a global entrepreneur and business journalist currently located in Southern California. I came across while researching social media optimization and branding, and found your content to be really outstanding.

I’m wondering how someone goes about submitting a “partner post” and become a contributor for the site. Do you allow outside contributions?

If so, I would really love to propose some potential content ideas, or hear any ideas you may have for content you’d like to see created for the site. In particular, I have several infographics pertaining to social media and global communications that I helped contribute research to. Let me know if you would be interested in seeing a few samples.

Alternatively, I could perhaps write an article. If you want to see some of my past work, here are some samples:

1) example
2) example
3) example

For this article, I am NOT looking for any sort of monetary compensation. I’m only looking to gain exposure for my work and interact with the global business community. If you do post my submitted content, I can commit to sharing the link on my social channels to ensure traffic gets driven back to your site.

Please let me know if this interests you. Thank you kindly for your time and consideration.

Warm wishes,
Dave Landry Jr.

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