Google’s Most Important SEO Signals to Find your Website

What is the Holy Grail of search engine optimization (SEO) and getting found on Google?  It is probably these 5 factors:

Top 5 Factors

  1. Keywords in the URL
  2. Keywords in the title tag
  3. Keywords in the link text (into and within the site)
  4. Keywords in the headings
  5. Keywords in the image file name and alt text

Obviously, it starts with knowing your target audience and selecting the right keywords.

Once you have performed Keyword Discovery, then you can start optimizing your site for search engines.