Getting started with Google website analytics

WASHINGTON DC – Web analytics consultant, Blake Newman of inQbation™ discusses how to use Google Analytics to take the pulse of your website and see how it is performing according to your expectations.

Business analysis, web analysis

In the words of the late, great management guru, Peter Drucker, “You cannot manage what you do not measure.”  Indeed, it is crucial that if you want to get the most return on investment (ROI) out of your website then you need to set goals, measure results and take proactive steps to march towards those goals.

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. One of my favorite tools to use for web measurement and statistical analysis of web performance is Google Analytics.

To get started, go to www.Google.com/analytics and click the [Access Analytics] button.

Once you are there, you need to sign up for your free account, insert the analytics code into your website and then start tracking.  Over time, you can collect valuable information about your web traffic, visitors and content strategy.

As you can see, with web analytics you can take a snapshot of your site web traffic measurement statistics and study things like:

  • Daily visits over a period of time
  • Page views
  • Bounce rate
  • Average time on site
  • Number of pages viewed per visit
  • Percentage (%) of new visitors
  • Sources of traffic
  • Pages visited
  • Visitors
  • Content
  • Goals

With most web analytics and measurement software, you can also drill down and find more detailed, granular data, for example:

  • Web Visitors
    • News vs. Returning
    • Languages spoken
    • Geographic origin
    • Browser capabilities
      • Browser type: Firefox, IE6, IE7, Safari, etc.
      • Screen resolutions of web visitors
      • Operating systems
      • Screen colors
      • Flash reader versions installed
      • Javascript support
    • Network properties
      • Network locations
      • Host names
      • Connection speeds
  • Web Traffic Sources
    • Direct traffic
    • Referring sites
    • Search engines that refer traffic to your site
    • Keywords used to find your site
    • Campaigns
  • Content analysis
    • Content viewed by title
    • Content drilldown
    • Top landing pages
    • Top exit pages
    • Site overlay (click path)
  • Goal analysis
    • Conversion rates
    • Abandonment rates
    • Abandonment funnel
    • Funnel visualization
    • Goal value
  • Advanced segmenting
    • All visits
    • New visits
    • Domestic visits
    • Paid traffic
    • Non-paid traffic
    • Search traffic
    • Direct traffic
    • Referral traffic
    • Visits with conversions
    • Visits from iPhones
    • Non-bounce visits
    • Custom segments

Web Analytics, Analysis and Measurement Resources

If you need help setting up or managing the web analytics, analysis or optimization of your site, please give us a call and we would be delighted to help.