Dropping cookies to reinforce your brand through Google Adwords advertising

Retargeting, remarketing, ad stalking, spyware advertising

For about the fifth time in the past month, I have visited a website for the first time and then went onto either YouTube or some website that has display advertising by Google and saw, for a second time the company I visited earlier in the day or week.  What’s happening is that a company advertises on Google and when you visit their website, Google drops a cookie on your browser to track what you do and where you go on the Internet.  As soon as you visit another website that has Google advertising, you will see a paid advertisement of the company you visited earlier (provided they are a Google advertiser).

You will see in the lower left corner an Ads by Google for Scorpion Design, which I had visited for the first time today.  Then, a couple hours later, somebody sent me this article on the total number of websites.  When I went to the article, I noticed the ScorpionDesign ad.  This was NOT a coincidence.  When you see ads like this, after visiting their website, it reinforces their brand and makes an imprint in your memory.

Ten minutes after noticing their ad on a Business Insider page, I was visiting Stat Brain and guess what … I saw a vertical skyscraper ad for Scorprion.  Suddenly, you begin to see their ad everywhere and when it’s time to buy, you have more confidence because it has made such an impression.

If you would like to learn more about how to leverage Google Ads or search engine marketing (SEM) to establish or solidify your brand, please contact us.

This is not new, articles going back to 2010 discussed the concept of “retargeting” and “remarketing” and “instant advertising” and “real-time auctions”:

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