Comparison: Facebook vs. Linkedin

facebook-logo linkedin-logo
Founded 2004 2003
Purpose Social networking Professional networking
Description Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. With more than 45 million users representing 150 industries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients. Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts.
Members 350 million members 53 million members
Alexa Rank
Worldwide
2 41
Active Visitors 128,339,156 14,468,718
Annual Growth + 159.60% +86.58%
Functions Personal profile
Job History
Education History
Friends/Fans
Friend categories
Photo sharing
Internal messaging
Status bar
Video sharing
Link sharing
Instant messaging
Business pages
3rd party applications
Inbound blog feeds
Inbound Twitter feeds
YouTube integration
Private networks
Advertising
Personal profile
Living resume (cv)
Connections
Internal messaging
Status bar
Professional Recommendations
Groups management
Activity tracking
Blog integration
Link sharing
Jobs database
Group discussion
Knowledge sharing
Member updates
International
According to
Alexa
29.9% USA
5.1% France
4.8% Italy
4.8% UK
4.1%India
42.8% USA
14.3% India
6.5% UK
3.7% Netherlands
2.8% Germany
Load Time 0.118 seconds 2.516 seconds
Time on Site 33 minutes 6 minutes
Demographics 25-34 years old
Female
Parents
Some college
25-34 years old
Female
Parents
Master’s degree
Tags social, social networking, community, friends social-networking, careers, jobs, business

All data and information is based on a snapshot taken 17 Dec 2009

Observations

  • Linkedin means business
  • But, Facebook has more reach, reputation and traffic
  • Linkedin is 57% international while Facebook is 70% international
  • People spend half an hour on Facebook but only 5-7 minutes on Linkedin
  • Linkedin members tend to be higher educated than Facebook members
  • If you are looking for a job, Linkedin has a much more formal jobs database
  • But, if jobs come through personal connections then Facebook may be your answer
  • Linkedin discussions tend to be somewhat self-promotional, but are more professional
  • Facebook has a great advertising venue if you wanted to laser target your messaging
  • If you want to reach an international audience, Facebook has the edge

compete-facebook-linkedin-traffic-2009

facebook-growth-rate-2008-2010-alexa-graph

Alexa-growth-2008-2010-graph