As the main guy who answers the phone at inQbation, I get a ton of enthusiastic people who think they have the next Twitter idea. They require that I sign an NDA before they reveal their big secret. I humor them with my signature and listen to their pitch. Usually, I’ve heard it or seen it a dozen times. Out of every 100 non-disclosure agreements that I sign, maybe 1 of them has an idea with legs and potential.
Then, as I’m stumbling about my day, I discover one of the neatest little, most brilliant, applications that I want to just bang my head as hard as I can on my desk because I should have thought of it.
HELP FIGHT SPAM BY PROVING YOU ARE HUMAN
Case in point: Mapquest’s implementation of Advertising Powered Captcha (Are you human?)
Why didn’t I think of that? It is so brilliantly simple.
How it works: Because there are so many automatic robots that crawl from website to website trying to inject unwanted spam into various forms of email systems, the industry has had to resort to tools to detect human from spambots. One technique is to display a fuzzy phrase in funny letters. Another technique is to ask a simple math question like, “What is the integer that follows 4?” Or, perhaps it will ask, “what is 1 plus 3?” When you answer the question correctly, it allows the email to go through.
Well, MapQuest is running a CAPTCHA form designed by the brilliant folks at Solve Media. Solve Media provides human verification and security to help prevent automated responses, spam, and abuse of this site. Not only does it reduce spam by stopping the automated spambots, but it creates an revenue-generating advertising platform.