Interesting how an astronaut from NASA promotes this game and explains its new features in a real environment, with no gravity, from the International Space Station. Kind of cool, uh? but at the same time, it’s a great marketing strategy.
Finding a prominent figure to promote your product or services (ensuring they’re relevant) is a great way to generate brand awareness with the right crowd. Many people look up to celebrities and influential people, the masses love to follow trends and trust what their idols tell them. It may sound like some sort of manipulation, but it’s really just harnessing the influence of certain people to effectively inform a larger audience than you may reach on your own if you did it yourself. It’s just smart advertising.
According to news reports, NASA sees this collaboration with Rovio and Angry Birds as way to get people engaged with NASA’s missions of exploration and discovery, as well as students to be interested about careers in science and technology.
The game will be available for download from March 22.