10 Secrets to Results-Driven Blogging

  1. Focus on the user (the web visitor)
  2. Create titles that include likely search terms
  3. Include call to action – conclusion – make your point clearly
  4. Brainstorm, sort, prioritize (general to specific)
  5. Make it visually stimulating and compelling
    – headings
    – short paragraphs
    – bullet lists
    – white space
    – pleasing font
  6. Simple words – plain language
    – utilize > use
    – commence > start
    – less wordy, succint
  7. Active voice
    – was done to > did
  8. Write when you are at your best, not your worst
  9. Revisit – add links – edit – improve – augment – update
  10. Add tags and categories